Final UX Writing Project
As part of my Domestika online course (Introduction to UX Writing), I was briefed to create the proto-persona and microcopy for a new brand.
Lindi Brownell Meiring
I am a UX Writer based in Amsterdam in the Netherlands. Over the course of my career, I have created, curated and edited content across multiple platforms. I have worked across four digital titles in Cape Town, South Africa, and have significant experience in the creation of digital content. This portfolio represents a selection of my work since 2014, both online and in print.
UX Writing / E-commerce - Copy
Online - Articles
Explore a featured selection of my writing work for online publications below.
New Illustrations By Ishaarah Arnold
Cape Town-based graphic designer and illustrator Ishaarah Arnold has released a new collection of illustrations based on the feelings she’s experienced during lockdown.
Handcrafted Design: Neimil
Keneilwe Mothoa and Lubabalo Mxalisa’s love of interiors, fashion, art and photography led to the duo establishing Neimil in 2018.
Converse Collabs With 5 Local Artists
Converse recently launched Unity, a campaign aimed to encourage fans of the brand to get creative during lockdown.
Local Illustrations: Smol Things
Amor Coetzee, the illustrator behind Cape Town-based studio Dayfeels, has started a new Instagram account that aims to bring a touch of joy to your feed when things start to feel a bit much.
Winner: Most Beautiful Object in South Africa 2020
The winner of 2020’s Most Beautiful Object in South Africa was announced on the final day of the Design Indaba Conference in Cape Town on 28 February.
Lorraine Loots Launches New Project: A Thousand Lovers’ Eyes
Internationally recognised artist Lorraine Loots is launching a new project that’s three years in the making.
Cross-stitch Street Art by Aheneah
Portuguese artist and designer Ana Martins (aka Aheneah) creates cross-stitch street artworks using a combination of digital and analogue techniques and embroidery.
Cool Spaces: Dear Rae
An ever-growing brand lead local jewellery design studio Dear Rae to leave its Woodstock premises and open a new 220m² workshop and retail space on Cape Town’s Bree Street.
Best Jewellery
Best is a new local jewellery brand that aims to promote self-love.
Opus Earth Collection
Cape Town-based Opus Botanical Florist & Design Studio, headed up by Marissa Pretorius, has released its debut collection.
Cool Spaces: YU Restaurant
A slick new tapas restaurant and bar designed by Yaniv Chen and Leigh Finck of Master Studio has opened its doors on the Foreshore in Cape Town.
5 Dreamy Airbnb Luxe Destinations
The latest endeavour from Airbnb sees the company expand its offering from Airbnb Plus to Airbnb Luxe, a brand-new tier of homes that have to meet a 300+ list of criteria to qualify.
SunnySide Collection by Skinny laMinx
Skinny laMinx has launched a colourful new homeware collection – entitled SunnySide – that aims to add a bit of positive energy to your home.
Cool Collaboration: PUMA X SUE TSAI
New York-based artist and designer Sue Tsai has collaborated with PUMA on a new capsule collection.
Winner: Most Beautiful Object in South Africa 2019
The winner of the Most Beautiful Object in South Africa for 2019 was announced at this year’s Design Indaba Festival.
IKEA’s ÖVERALLT Collection
Two years in the making, the limited-edition collection sees the Swedish brand collaborating with designers, architects and artists from five African countries.
New Paintings From Sarah Pratt
Zimbabwean-born artist Sarah Pratt, who is based between Wales and South Africa, has created a new body of work for her latest exhibition, entitled Night and Day.
Nasa Funahara’s Masking Tape Paintings
Japanese artist Nasa Funahara recreates famous works of art using strips of masking tape.
Vanessa Barragão’s Upcycled Tapestries
Portugal-based textile artist Vanessa Barragão uses leftover thread from the textile industry to create mesmerising tapestries and rugs inspired by the ocean and coral reefs.
Best Friend Goods
Headed up by local artist and illustrator Jade Klara, Cape Town-based studio Best Friend Goods is behind a range of artist-edition organic cotton towels.
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Print - Articles and Interviews
Explore a featured selection of my writing work for various print publications below.
Forward Movement
From biophilic design to the burgeoning NFT trend, we’ve rounded up nine innovative examples that show how creative problem-solving continues to propel us forward.
Cosmic Collab
A closer look at the Cosmic Crafters collection, a collaboration between textile designer and entrepreneur Frances van Hasselt and ceramic artist Eva Shuman.
Homecoming
An exciting collaborative collection by TheUrbanative explores home as a sanctuary.
Heritage of Luxe
Founded by designer Harmonie Mbunga, Valoyi is a luxury accessories brand that pays homage to traditional African craftsmanship.
Rising Talent
Design Indaba and the Department of Arts and Culture just celebrated 16 years of the Emerging Creatives programme, which gives 50 talented young designers a chance to show their work at the event. We caught up with four of them.
Challenge Accepted
One high-performance, all-electric SUV. One charge. One island.
Ready, set, go!
Ready, set, go!
Material Matters
Design Indaba celebrates its 25th year as a festival of creativity, and Ghanaian artist and author Ibrahim Mahama is one of the speakers set to take the stage.
Shaping Up
Kent Lingeveldt, founder of skateboarding brand Alpha Longboards, is shaping boards and local skate culture.
Art of the Home
Cape Town-based artist and photographer Sitaara Stodel’s nostalgic artworks explore her personal connection to the concept of home.
A Philosophical Approach
British architectural designer John Pawson, CBE, who was a speaker at Design Indaba 2019, chats philosophy, design challenges and what architecture means to him.
Benchmark
After an open public voting process, the winner of the Most Beautiful Object in South Africa for 2019 was announced at the Design Indaba Festival: Houtlander’s Interdependence II bench.
Out of Africa
Swedish furniture giant IKEA has worked with 10 designers
from various African countries on one of the brand’s biggest
collaborations to date.
from various African countries on one of the brand’s biggest
collaborations to date.
Art of the Fold
Artist Morongwe Mokone, who is originally from Pretoria and is now based in Switzerland, makes colourful swan bowls using recycled paper.
A Bright Future
LidewijEdelkoort returns to South Africa to share her insights
and predictions for the future at the Design Indaba Festival 2019.
and predictions for the future at the Design Indaba Festival 2019.
True Calling
Architect Mariam Kamara, founder of the Niger-based architecture and research firm atelier masōmī, puts people at the forefront of her practice.
Not Just a PUMA
Cape Town-based designer and creative director Hamzeh Alfarahneh has collaborated with PUMA South Africa on an exclusive capsule collection.
Take a Seat
Furniture designer Bonga Jwambi creates pieces that celebrate colour and craftsmanship.
Fine Dining
The dining sofa from online furniture store sofacompany.com
is a modern alternative to traditional dining chairs.
is a modern alternative to traditional dining chairs.
Fashion Forward
MAXHOSA BY LADUMA knitwear‘s signature pattern – a celebration of traditional Xhosa aesthetics – has inspired a cushion collection.
Riding High
Boat builder Richard Bertie decided to take a break from his high-tech profession to build a wooden bicycle from scratch.
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Online - Interviews
Explore a featured selection of my online interviews with designers, artists and creators below.
Artists We Love: ruby onyinyechi amanze
US-based, Nigeria-born visual artist ruby onyinyechi amanze, who is represented locally by Goodman Gallery, creates large-scale mixed-media drawings on paper.
Artists We Love: Xee Summer
Cape Town-based digital artist Xia Carstens, aka Xee Summer, creates bold, bright works filled with colour.
Artists We Love: Emma Nourse
Cape Town-based artist Emma Nourse chats to VISI about her decision to become a full-time artist, working with unusual materials and dream collaborations.
Artists We Love: Cassi Namoda
Maputo-born, US-based painter and performance artist Cassi Namoda will be hosting a solo show for the first time on the African continent later this year.
Artists We Love: Lorraine Loots
We decided to catch up with the Cape Town-based artist to find out more about her artistic journey, from the hugely successful 365 Paintings For Ants series to the present.
Q&A With Photographer Gareth Pon
Photographer, filmmaker and creative director Gareth Pon captures mesmerising images of architecture, cities and landscapes across the globe.
Design Indaba 2020: Q&A with Design Engineer Kinya Tagawa
VISI caught up with award-winning Japanese design engineer Kinya Tagawa to chat about the future of design and self-organisation devices.
Design Indaba 2020: Q&A With Illustrator Olimpia Zagnoli
VISI caught up with Italian illustrator Olimpia Zagnoli to chat about her colourful work, stand-out projects and dream collaborations.
Illustrators We Love: Andrea Liang
Cape Town-based illustrator Andrea Liang chats to VISI about digital art, drawing and what’s next.
Artists We Love: Cosmic Lucky Bag
Joburg-born, Cape Town-based artist Juliet White chats to VISI about cats, creativity and how living in Japan for two years has influenced her work.
Q&A With Artist Guy Yanai
Tel Aviv-based artist Guy Yanai chats to VISI about his colourful paintings, what he loves about being creative and his first monograph.
Artists We Love: Keneilwe Mokoena
Johannesburg-based artist and curator Keneilwe Mokoena chats to us about digital collages, bio-art and career highlights.
Q&A With Artist Sam Nhlengethwa
We caught up with the renowned artist to find out how his journey began, what he loves most about printmaking and how jazz has inspired his work.
Artists We Love: Monica Obaga
VISI caught up with graphic designer and illustrator Monica Obaga to find out more about what influences her work and what she loves most about being creative.
Design Indaba Emerging Creative: Rofhiwa Mudau
We decided to catch up with Johannesburg-based visual artist, graphic designer and illustrator Rofhiwa Mudau to chat about creativity, colours and career-defining moments.
Artists We Love: Laura Berger
We decided to chat to Chicago-based artist Laura Berger about her artistic journey and distinctive style.
Q&A With Costume Designer Ane Crabtree
Renowned costume designer Ane Crabtree chats to VISI about how her journey began, daily life and the iconic designs she created for award-winning series, The Handmaid’s Tale.
Illustrators We Love: Tyla Mason
Cape Town-based illustrator Tyla Mason’s whimsical drawings are created to make people feel happy.
Designers We Love: Daniel Ting Chong
We caught up with Cape Town-based designer and illustrator Daniel Ting Chong to find out more about his love for design and stand-out projects.
Illustrators We Love: YAY ABE
We got in touch to chat more about Cape Town-based illustrator Russell Abrahams' style, what he most enjoys about creating and what’s coming up next.
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SEO-driven Content (Japan) - Articles
Explore a featured selection of my SEO-driven writing for three Japanese websites below.
The Best Ways to Enjoy Japanese Milk Bread
Japanese milk bread (also known as shokupan or Hokkaido milk bread) is a deliciously soft and fluffy white bread that can be enjoyed in a wide variety of ways.
Japanese Curry Bread: A Savory Snack Favorite
Convenience stores, supermarkets, and bakeries across the country sell this savory snack for everyone to enjoy.
Japanese Cup Ramen: Then and Now
Ramen is a much-loved dish in Japan, and you’ll find ramen shops serving tasty bowls in a variety of forms and flavors across the country.
Why is Japanese Candy So Good?
From instantly recognizable brands to fun, new releases, the range of high-quality candy that Japan offers is immense.
Is Hi-Chew Japanese? A Guide to a Japanese Candy
Japan produces tons of delicious candy perfect for a sweet tooth. Whether you love Japanese chocolate, gummies, or hard candy, Japan has it all. One of the best Japanese candies that is well-known and readily available overseas is Hi-Chew.
Japanese Stationery Brands Perfect For Study Time
Japanese stationery brands are synonymous with high-quality products that celebrate innovation, design, and functionality.
Top 10 Cutest Normal-type Pokemon
The Pokémon world is constantly growing and evolving. With all of the fairy-types, dragon-types, grass-types, fighting-types, fire-types, ghost-types, and many more, this exciting universe is filled with hundreds of Pokémon for you to discover.
The Best Japanese Snacks for Chocolate Lovers
Japan is full of delicious, chocolatey snacks that are bound to satisfy any sweet tooth. With the wide variety of high-quality Japanese chocolate snacks available, you are sure to find something you’ll love.
Why Is Japanese Stationery So Good?!
From mechanical pencils that rotate as you write and top-of-the-range brush pens to nifty pencil cases, rollerball pens and beautifully crafted paper products, the best Japanese stationery is synonymous with quality and innovative design.
Japanese Ice Cream Is a Sweet Summer Treat With Surprising Variety
From the summery sight of bright green matcha ice cream topping a crunchy cone to the bite-sized bliss of Japanese convenience store favorites like Pino, the list of exciting ice cream flavors and textures on offer in Japan is seemingly endless.
Japanese Pudding: A Refreshing Caramel Custard
Japanese pudding, known as Purin, is more than just a delicious custard pudding, known for its smooth texture and rich, creamy flavor. The extent of this much-loved Japanese dessert even stretches to Sanrio characters, Japanese Kit Kats, and the cutest Pokémon!
Mitarashi Dango: A Kyoto Classic
Mitarashi dango (みたらし団子), the traditional Japanese skewered dessert similar to mochi, has become a popular treat enjoyed across the globe.
Amaou Strawberry: Fukuoka Prefecture’s Famous Fruit
From the renowned Skyberry strawberry, grown in the Tochigi Prefecture, to the highly regarded White Jewel, grown in the Saga Prefecture, Japan is well known for its wide variety of strawberries.
Japanese Snacks: 5 Umaibo Flavors You Have To Try
Launched by Yaokin in 1979, Umaibo, meaning “delicious stick”, is one of the most iconic and popular snacks in Japan.
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